The 111-Minute Executives Guide to SEO course fills a need. Looking at what's available online today, we realized there's not a good SEO training course geared for executives who don't have time or desire to learn the programming side of it.

CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website's organic search success.